About Clear Brand Lab

I started Clear Brand Lab to share the product and marketing strategies I honed in tech, both scrappy startups and large orgs, with people building unique and groundbreaking consulting and fractional leadership businesses.

And I get it. Transitioning from corporate to consulting is not easy. Maybe you left because of burnout. Or a layoff. Or because five days a week in an office felt very 1997. Or maybe this is the path you’ve always dreamed of, and now is your time.

Whatever brought you here, hi! Welcome!

And your story sounds familiar. I’m one of those corporate product marketers turned consultants. After months of figuring it out as I went, I blended my product marketing background with consulting and realized that I needed to start acting like a product.

I know, it sounds gross. Like, do we really need to commoditize ourselves?

But once I started treating my consulting business like a product, I could objectively think about my services and position in the market.

I built Clear Brand Lab as a resource for other independent consultants and fractional leaders to objectively think about their businesses, too, by clarifying their message, positioning their brand, and building systems that attract clients they actually want to work with.

Building a business requires ongoing commitment. This process isn’t quick or easy, not the get-rich-quick schemes plaguing the market. But it’s a powerful move to commit and stick to something. I’m here to make sure you’re using your energy and talent to build traction.

Now, let’s grab a coffee and get to work.

Christine Perez, Clear Brand Lab